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A Lost iPhone 5? Think of a new gimmick!

So, there was news that an iPhone 5 was lost or left in a bar somewhere in San Francisco and found, and the police were involved. Really? Does Apple think we are that gullible? This publicity stunt they pulled before...or I think it was them. Anyway, it is not new. But, nonetheless, it got media attention. The story, my journalist friends, is how corporate America manipulates the media for its advertising purposes.

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It was Apple a year back, too

There was the same story about the iPhone 4, for example on Gizmodo (http://gizmodo.com/5520438/how-apple-lost-the-next-iphone).
Complete with touching portrait of the young engineer who will pay a high price for a few beers.
Good story the first time around, I wonder how it will develop for Season 2.

couldn't agree more! perhaps

couldn't agree more! perhaps the Apple guys need to connect to the EAI Community to find some new ideas!

 

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